"Orvis announced it would start selling rods, line, and flies made by Tenkara USA and helping to promote the Japanese method of fly-fishing."
http://www.orvisnews.com/FlyFishing/Orv ... nkara.aspx
http://www.orvis.com/store/product.aspx?pf_id=7Y33
Carry on.
Irrespective of whether Orvis promotes or sells Tenkara, I'll probably give it a try one day. I've only been FF'ing just over a year, and I still enjoy throwing fly line around... unless I'm shortline nymphing, then plucking and chucking tungsten at the end of mono is perfectly fine, too.